Story: Lisa Sollie | Photo: Cody Ingram
The 宅男福利社 has selected Dr. Audrey Crawford to serve as vice president for enrollment management and student success, a role that oversees admissions, recruitment, career development, financial aid, international programs, Student Services One Stop, CARES, TRIO SSS and Upward Bound.
“Dr. Crawford’s proven success in recruitment and admissions leadership, combined with passion for serving and supporting students, equips her to be a dynamic leader that will help propel 宅男福利社forward in alignment with our goals for growth and strengthening the student experience as part of our new 10-year strategic plan. We are excited to welcome her back to her alma mater,” said 宅男福利社President Todd G. Fritch.
A two-time 宅男福利社graduate, earning a bachelor鈥檚 degree in marketing in 2007 and a master鈥檚 degree in counseling and psychology in 2011, Dr. Crawford said returning to 宅男福利社feels like a full-circle moment. She previously served as an admissions counselor at the University from 2008 to 2011 and worked in student activities for a year prior.
鈥淚鈥檓 excited to work alongside this incredible community to expand opportunities, champion student success, and build on the strong foundation already in place,鈥� Crawford said. 鈥淚鈥檓 deeply thankful for this opportunity.鈥�
Crawford brings 18 years of progressive experience in enrollment management and student services. Most recently, she has served as executive director of admissions at the University of Montevallo since 2022, where she oversaw recruitment initiatives and admission operations, managing more than 6,000 applications annually. Under her leadership, first-year student enrollment increased by 13 percent, contributing to the institution鈥檚 largest freshman class in more than a decade.
She also led the implementation and optimization of the Slate CRM and collaborated closely with academic departments, financial aid, marketing, and student services to support institutional enrollment goals.
Prior to serving as executive director of admissions, Crawford held several leadership roles at the University of Montevallo from 2011 to 2022, including associate director of admissions, director of recruitment, and director of admissions.
She earned a doctorate in higher education administration from the University of Southern Mississippi in 2024.